Omnicom
Media Group’s Agency OMD was awarded the
most Creative, Innovative and Effective Agency Network of the Year for the 11th
consecutive time by the Gunn Report for Media.
The
Gunn Report for Media is the industry standard for evaluating media creativity,
innovation and effectiveness. The report
summarizes media agencies’ overall performance from January to December 2016
based on the results of global, regional and national Media creative award
contests spanning over 40 markets in the world.
Most importantly, it recognizes the vital role media agencies play in
today’s highly competitive and fragmented media landscape.
Gunn Report for Media is the industry standard for evaluating media creativity,
innovation and effectiveness. The report
summarizes media agencies’ overall performance from January to December 2016
based on the results of global, regional and national Media creative award
contests spanning over 40 markets in the world.
Most importantly, it recognizes the vital role media agencies play in
today’s highly competitive and fragmented media landscape.
Most Awarded Media Agency
Networks in the World 2016
|
Rank 2016
|
Media
Agency |
Points 2016
|
Rank 2015
|
|
1.
|
OMD
|
632
|
1.
|
|
2.
|
Starcom & MediaVest | Spark
|
537
|
2.
|
|
3.
|
PHD
|
476
|
4.
|
|
4.
|
Mindshare
|
445
|
3.
|
|
5.
|
Mediacom
|
329
|
5.
|
|
6.
|
UM
|
320
|
8.
|
|
7.
|
Carat
|
212
|
6.
|
|
8.
|
MEC
|
179
|
12.
|
|
9.
|
Zenith
& Blue 449 |
173
|
10.
|
|
10.
|
Havas
Media |
156
|
9.
|
The
above rankings reflect a point system based on awards won in more than 50
annual award competitions worldwide. In
addition to OMD leading the list with 632 points, PHD (again an Omnicom Media
Group) ranked #3, moving up 1 rank with 476 points. OMD and PHDs top ranking
reflects recognition earned in 2016 by agencies in every region across its
network.
above rankings reflect a point system based on awards won in more than 50
annual award competitions worldwide. In
addition to OMD leading the list with 632 points, PHD (again an Omnicom Media
Group) ranked #3, moving up 1 rank with 476 points. OMD and PHDs top ranking
reflects recognition earned in 2016 by agencies in every region across its
network.
Commenting
on the findings, Isabelle Musnik, editor of the Gunn Report for Media, said:
“Media agencies have become their clients’ key strategic partner. They are
“creative orchestra conductors” at the intersection of technology and
traditional media. The Gunn Report for Media shows that, while technology
and data are fundamental to achieving results, insight, strategy and innovative
ideas are essential to delivering them.”
on the findings, Isabelle Musnik, editor of the Gunn Report for Media, said:
“Media agencies have become their clients’ key strategic partner. They are
“creative orchestra conductors” at the intersection of technology and
traditional media. The Gunn Report for Media shows that, while technology
and data are fundamental to achieving results, insight, strategy and innovative
ideas are essential to delivering them.”
2016
marked the year of data, mobile-only, apps, programmatic advertising and
vertical video, to name a few. OMD is therefore proud to have continued to
produce the most creative, innovative and effective work in the world for our
clients, not only pushing the boundaries of innovation but delivering strong
business results for our clients.
marked the year of data, mobile-only, apps, programmatic advertising and
vertical video, to name a few. OMD is therefore proud to have continued to
produce the most creative, innovative and effective work in the world for our
clients, not only pushing the boundaries of innovation but delivering strong
business results for our clients.
“Our
global culture cascades to local markets, with many local initiatives. We
encourage our teams to produce works that deliver on objectives and help
overcome Business Challenges”, says Tolu Ogunkoya, Regional Managing Director,
mediaReach OMD
global culture cascades to local markets, with many local initiatives. We
encourage our teams to produce works that deliver on objectives and help
overcome Business Challenges”, says Tolu Ogunkoya, Regional Managing Director,
mediaReach OMD
