Instagram is testing ‘Lockable Posts’, hiding content behind secret codes. Discover how this new feature could boost engagement and offer exclusive access
Instagram is reportedly experimenting with a new “Lockable Posts” feature, which allows users to conceal their posts behind a secret code.
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While Instagram has yet to officially announce the feature, a teaser on the Instagram Design profile has sparked widespread interest.
The teaser showcases a reel obscured by a blurred effect, prompting viewers to input a secret code to unlock its contents. The post provides a hint to the code, suggesting that users will have the flexibility to manage how they distribute these codes.
This new feature, as reported by Social Media Today, presents a unique opportunity to enhance engagement with specific audience segments, such as dedicated fans who obtain codes through exclusive channels. Potential applications include offering discount codes or sharing specialised content with loyal customers.
Although seemingly geared towards brands and creators, “Lockable Posts” could also be utilised by regular users to share more intimate content with select followers or close friends. This Instagram lockable posts feature has the potential to alter the way users interact with the platform.
The functionality bears resemblance to the “Reveal Sticker” introduced for Instagram Stories last year, which blurred content until viewers sent a message to the creator. While both features aim to stimulate user interaction, “Lockable Posts” could foster a more direct exchange between users.
The implementation of “Lockable Posts” could signify Instagram’s ongoing efforts to diversify content access and enhance user engagement. If rolled out, this feature could provide a novel way for users to share and access content, potentially creating a more exclusive and interactive experience.
