Rite Foods Marks World Food Day with Unique Consumer Brands
Rite Foods, Nigeria’s leading food and beverage company, marks this year’s World Food Day with the commitment of providing consumers with its portfolio of quality brands to keep them refreshed and stay healthy.
With the 2021 theme as “Safe food now for a healthy tomorrow,” World Food Day, which is celebrated yearly on October 16, commemorates the date of the founding of the United Nations Food and Agriculture Organization in 1945 and to heighten public awareness of the problem of hunger and food security.
The world-class and market leader in the food and beverage sector of the Nigerian economy has the Rite Spicy, Bigi Beef, and Rite Sausages that rejuvenate and unleash the bull in every consumer.
They can be taken as full meals or in-between meal snacks and also on the go. This is complemented with other Rite Foods such as the Bigi carbonated soft drink variants and the premium Fearless energy drink.
The company’s Brand Manager, Boluwatife Adedugbe, posits that World Food Day is observed as a special time because food, with the available nutrients, is essential for human existence and the need to eliminate hunger from the society is paramount to all, whether in the public or private sector.
She stated that this year’s theme of the global initiative intertwines with Rite Foods’ objective of providing quality sausages, which has indisputably taken the lead in innovation in that market segment amongst industry players.
The Brand Manager pointed out that the need for safe food now for a healthy tomorrow prompted Rite Foods’ modern production process, with the finest raw materials and in an ultra-modern facility with up-to-the-minute technology.
She stated that this is to ensure that consumers have the best nourishment to keep them healthy and energized for their activities and when in a relaxed mood, with any of the company’s beverages produced in line with global best practices.
Rite Foods has been adding comfort to lives to erase hunger and ensure access to food, not only through its unique offerings but also support to the less privileged in the society, like the donation of consumable household items to the people of Iwaya community in Lagos.
It was in partnership with Lagos Food Bank Initiative, and the event played host to many disadvantaged people and those without means of livelihood and in dire need of assistance.