Nigeria’s leading destination for niche perfumery, Seinde Signature, has announced a high-profile partnership with Nollywood star Deyemi Okanlawon ahead of the Nigerian debut of globally celebrated perfumer Sarah Baker.
The collaboration comes as Seinde Signature prepares to introduce two of Baker’s acclaimed fragrances — Velvet Vendetta and Vava Vanilla — in a multi-city rollout spanning Port Harcourt, Abuja, and Lagos.
Renowned for blending artistic storytelling with fragrance creation, Sarah Baker is set to make her first-ever visit to Nigeria as part of the launch. Her collections will be showcased in Abuja on April 16 and Port Harcourt on April 17, 2026, before culminating in a grand finale event in Lagos on April 18.
The Lagos launch will feature a creative performance led by Okanlawon, alongside a cast of actors who will bring to life the inspiration behind Velvet Vendetta and Vava Vanilla through theatrical interpretation.
Speaking during his unveiling, Okanlawon expressed excitement about the partnership, describing it as a milestone in his career. He noted that his decision to collaborate was influenced by Seinde Signature’s growth from a single outlet into a network of 15 walk-in stores, highlighting the brand’s credibility and vision.
General Manager of Seinde Signature, Ore Olusola, emphasized that the partnership goes beyond a commercial collaboration. According to her, it represents a fusion of shared values — storytelling, craftsmanship, and an unwavering commitment to artistic excellence.
The upcoming events are expected to draw fragrance enthusiasts, creatives, and industry stakeholders, marking a significant moment for Nigeria’s luxury perfume landscape.
