The calendar of events
for the 2017 All Africa Music Awards (AFRIMA) in partnership with the
African Union will be formally opened on Tuesday, May 2 at a joint
AUC-AFRIMA cultural conference to be held in Johannesburg, South Africa.
The
2017 entry submission timeline for the prestigious continental awards
will also be revealed at the joint conference expected to have in
attendance AU officials, members of the International Committee of
AFRIMA, past AFRIMA winners and nominees from Southern African, South
Africa government officials, media executives in Southern Africa and
other stakeholders in the creative/entertainment industry in Africa.
Speaking
about the calendar unveiling and cultural conference themed ‘’Enhancing
the Creative Power of the African Youth’’. Director of Brand
Communication, AFRIMA, Ms. Matlou Tsotetsi, explained that ‘’the impact
of AFRIMA as an awards which places premium value on the talents and
their creative works keep reverberating across the continent’. This
informs the carefulness and details that goes into planning our events
in a way which puts the artiste and the cultural heritage of our
continent first”.
“2016
was a phenomenal year for AFRIMA. The awards ceremony hosted by Lagos
State of Nigeria between November 4 to 6 was a cultural fiesta with
nominees and invited guests turning up in thousands for the three-day of
events in Lagos. About 40 well-known Africa artistes performed at the
AFRIMA Music Village to a live audience of over 25,000 and thousands
more watching live from different locations in Africa”.
Ms.
Tsotetsi stated further that the event slated for South Africa was
timely to utilise and explore the interest shown by government and other
entertainment stakeholders in South Africa in hosting 2017 AFRIMA
events.
“The
annual AFRIMA experience is one-of-its-kind and we are strongly driven
to see this replicated over and over again in other countries. I’m very
excited to say my home country is reaching out to AFRIMA purely on the
merit of AFRIMA’S values and to be part of this unique awards platform
that unites Africans through the joyous celebration of excellence in
music”.
All Africa Music Awards,
AFRIMA, is an iconic continental award conceptualized to celebrate the
rich musical heritage of the African race. In partnership with the
African Union, AU, the continental award project seeks to reward
excellence in the continent’s music and media industry as well as
maximally expose African tourism and culture to a worldwide audience.
