TERZi Di ESPERTi, a Lagos-based marketing think-tank led by Femisire Ajayi, is going public with its services after nearly a decade of operating secretly, aiming to revolutionize African marketing with strategic ideation and multimedia production
After operating for nearly a decade behind the scenes, powering audacious campaigns for some of Nigeria’s leading brands and agencies, TERZi Di ESPERTi, a Lagos-based marketing think-tank, is finally stepping into the spotlight, making its full suite of services publicly available.
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Founded in 2017 by the acclaimed marketing polymath, Femisire Ajayi, the creative atelier is now poised to revolutionize the way agencies and brands operate across the African continent.
Known in elite marketing circles as the “agency for agencies,” TERZi Di ESPERTi has long served as a secret weapon for top firms.
It provided pitch-winning ideas, strategic support, and seamless multimedia execution, all while meticulously preserving clients’ brand voice and creative integrity.
“Too many agencies are overworked and under-inspired,” a source close to the company remarked. “TERZi doesn’t just ease the burden – it elevates the output always!”
Africa’s marketing future is agile, local, and unapologetically creative. TERZi Di ESPERTi is the tailor that will cut that future to fit.
Ajayi, a Certified Management Consultant and Fellow of the Institute of Management Consultants, brings over a decade of extensive experience spanning experiential marketing, advertising, AdTech, production, and content strategy.
His impressive résumé includes spearheading campaigns for major entities such as AFCON, Peak, MTN, IOC Olympics, Campari, PiggyTech, and NURHI/Bill & Melinda Gates Foundation. He also previously headed Transmit, Nigeria’s first programmatic AdTech platform.
The public rollout of TERZi Di ESPERTi is set to democratize access to its specialized services. These offerings range from white-label strategic ideation and comprehensive experiential campaign planning to celebrity liaison and full multimedia production.
The firm boasts proprietary tools, including TDE STITCH and Street-iQ, specifically engineered to diagnose complex brand problems and deliver bespoke, culturally resonant solutions tailored for the African market.
“Africa’s marketing future is agile, local, and unapologetically creative,” Femisire Ajayi has asserted. “TERZi Di ESPERTi is the tailor that will cut that future to fit.”
