Adekunle Gold’s Coco Money video launch with The Macallan blends luxury, music, and culture in a powerful statement of artistry and refined living
Adekunle Gold Coco Money is more than just a new single—it’s a declaration of luxury, heritage, and modern artistry.
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The singer officially unveiled the music video at an exclusive event held at The Macallan Lounge in Kaly Restaurant, Lagos, marking a bold chapter in his evolution as a global style icon and cultural tastemaker.
Backed by a strategic partnership with world-renowned Scottish whisky brand The Macallan, the event mirrored the song’s core themes: wealth, confidence, and refined living.
With a high-profile guest list, immersive experiences, and elite ambience, the launch blurred the lines between music, branding, and premium storytelling.
“This partnership is a testament to craftsmanship, heritage, culture, and innovation,” said Hammed Adebiyi, Senior Brand Manager, Edrington Portfolio.
And it showed. Attendees enjoyed The Macallan-infused cocktails, gourmet canapés, and sets by curated DJs, with Big Bimi energizing the room as MC and hypeman. Celebrities like Falz, Shoday, Enioluwa, Yhemolee, Tomike Adeoye, and Veeiye added to the star power.
The climax of the evening arrived when the ‘Coco Money’ music video premiered—its visuals a cinematic celebration of ambition, legacy, and success.
Directed by Nouvelle Films and produced by Niphkeys, the video featured a tasteful placement of The Macallan 18 Years Old Sherry Oak Cask, seamlessly weaving luxury into narrative.
This isn’t the first move in the campaign.
Back in April 2025, Adekunle Gold hosted a private dinner with The Macallan, teasing the track to tastemakers and setting the tone for this carefully orchestrated launch.
“This album era is about intentionality, global reach, and quiet power,” Adekunle Gold hinted.
“Music is the message, but the experience is the brand.”
Attendees left with bespoke goody bags containing The Macallan whisky glasses and other elegantly curated items—reinforcing the attention to detail that defines both brands.
At its heart, ‘Coco Money’ is more than a song.
It’s a cultural statement—one that reflects the emerging Nigerian ethos of soft life, self-made success, and artistic elevation. Adekunle Gold stands at the forefront of this movement, effortlessly blending his street roots with world-class sophistication.
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With this project, Adekunle Gold and The Macallan don’t just deliver a collaboration—they redefine how music, culture, and luxury coexist.
