Kaduna Electric to create brand awareness through Football Club

By recognizing the need to continually engage and sensitize its customers, Kaduna Electric is leveraging on the Kaduna Electric Football Club (KEFC) to reach out to communities and create brand awareness.
The Chief Marketing and Customer Services Officer, Malam Murtala Bello who also double as the chairman of the football club expressed satisfaction with what the team has achieved so far describing the club as the company’s new “Brand Ambassador”.
“The team is not only winning, but has taken it upon itself the task of brand advocacy by creating brand awareness for Kaduna Electric”.
Malam Bello noted that Kaduna Electric recognizes the role of sport in the lives of Nigerians and that the company is using the platform of friendly environment which football matches provide to reach out to its customers.
“The challenges currently being faced by the Electricity Industry in Nigeria is as such that, as a Disco, we cannot overemphasize the role of individuals and community engagements as a way out of the liquidity problem.”
Explaining further, Mal. Bello said the team has so far engaged more than four communities.
Some of the areas according to him, include, Mand, Mararraban Rido, Tudun Wada where complaints on tariff class, non-payment of bills, meter bypass were addressed.
For unresolved complaints, Bello said there have been follow-ups from the Customer Care Unit to ensure that all complaints are resolved.
The Chief Coach of the team, Aminu Idris described the success achieved so far by the club as “encouraging given the fact that the fan base of the club is growing thereby making it easier to sensitize communities.”
The Kaduna Electric Football Club, which has qualified to play in Group A of the Youth Sports Federation of Nigeria (YSFN), is scheduled to play in the Division One League next season.
The team has in one year of its establishment won a total of 16 matches, drew 12 and recorded only three losses out of 20 home matches and 10 away matches played.