MI Abaga Mr Fantastic sales reach the equivalent of 3 million streams via music marketplace EVEN, where fans directly supported the rapper by purchasing his song
MI Abaga Mr Fantastic sales have set a new benchmark in the Nigerian music industry, as the veteran rapper revealed he earned the equivalent of 3 million streams through direct fan support on music marketplace EVEN.
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The rapper released four different versions of Mr Fantastic on the platform, allowing fans to purchase directly and support him without intermediaries.
Nigerian fans could buy the track for ₦2,000 (about $1.31), while international fans in the U.S. and U.K. were charged $5 and £5, respectively.
The direct-to-fan approach on EVEN not only bypassed traditional streaming revenue models but also showcased MI’s loyal global fanbase and entrepreneurial strategy.
This move is being hailed as a powerful shift in how Nigerian artists can monetize their music independently while still connecting deeply with their audiences.
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MI Abaga’s success on EVEN could inspire more artists to explore alternative platforms that empower both creators and fans.
