Nigerian singer and father of two, Adekunle Gold, has revealed that he does not directly experience the impact of rising prices in his daily life, saying he only becomes aware of inflation when his staff point it out.
Speaking on the 90s Baby Podcast, the “Sade” hitmaker explained that he rarely visits supermarkets or handles the purchase of household food items himself. As a result, price increases often go unnoticed until members of his team raise the issue.
“I don’t feel the inflation going on in the country directly. Until my staff tell me sardines have increased in the market, I’ll be like, ‘Really?’ I wouldn’t know because I don’t go to the supermarket. Or when we buy foodstuff, it’s more often than usual,” he said.
The comments come as Nigeria continues to grapple with elevated living costs, even as official figures show some improvement. According to the National Bureau of Statistics (NBS), the country’s headline inflation rate eased slightly to 15.39 per cent in August 2026, a marginal 0.04 percentage point drop from 15.43 per cent in July.
The August figure marks a significant decline from the 23.14 per cent recorded in the same month of 2025. Month-on-month inflation also slowed, falling to 0.71 per cent from 1.57 per cent in July, according to the latest Consumer Price Index (CPI) report.
While many Nigerians continue to feel the pinch of higher prices for food and essential goods, Adekunle Gold’s remarks highlight how lifestyle and household arrangements can shape individual experiences of the economic climate.
